Whenever we speak of web design, most people incorrectly assume that it is only a matter of aesthetics. While an undeniably vital component of design, aesthetic should be your secondary concern. This article seeks to shed some light on this statement. Be sure to keep reading so that you can better understand this basic principle of design.

Function before Form

A commonly held misconception about web design is that designers come up with the site’s look first, before introducing its actual components. The truth of the matter is quite the opposite, however. At the end of the day, it all comes down to “whys” of one’s design. That is why the ability to think ahead and plan out one’s site in its entirety becomes a crucial skill every web designers needs to have.

To make things a bit more concrete, we highly recommend that you go take a good look at what your site is for and what it is about. Are you looking to highlight the images featured in your site? Do you want your viewers to easily follow links? These basic questions will inevitably inform the design choices you will make at the end of the day.

The prospect of becoming your own graphic designer certainly seems like a daunting task. However, you should understand that, like with all other endeavours, it just requires a rudimentary understanding of the underlying principles and a certain amount of elbow grease to get it right. This article focuses primarily on the importance of color in graphic design.

Choose a Great Color Palette

If you ever look at great designs, we highly recommend that you pay close attention to the color palette. Did you notice that one of the most common elements great designs have is a beautiful color scheme? This is certainly no accident as a great color scheme can easily become the most vital aspect to any design.

Remember What You Are Going For

Choosing a great color palette is one of the keys to a great design. Colors, whether we would like to admit it or not, are vital in terms of conveying the right kind of message. It can also become a vital component of your brand identity.

That being said, you should pick a color scheme that best communicates what you want.